If you’ve had a website before, you probably already know that there is another key element to web strategy: managing content. In time, changes need to be made. In some cases this can be very time-consuming, keeping business owners and their staff from doing their everyday tasks.
A content management system is a “must-have” for content strategy. This can save your business additional costs, time, and hassles involved in maintaining a site.
- Update any content quickly: pages, products, events, portfolios, galleries, and everything else.
- Consistently publish fresh content for your blog and email campaigns.
- Promote this content using social media tools, which attracts comments, shares, subscribers, and links.
- Learn to use Google Analytics, so you can optimize both SEO and email campaigns.